We are dealing with a global pandemic at this moment, one which has literally brought the global economy at a complete standstill. But is it wise for businesses to stall at this moment of crisis? Are those businesses clever, the ones which are hoarding their revenues and ducking in their bunkers to weather the storm?
Well businesses are shifting strategies as we speak. Some are hoarding cash and preparing for the worst and the others are trying to sail above the crisis. So a question might pop up in your mind right now that how can your business catch the right wind?
Well it might seem like fairytale and a whole lot of gobbledygook otherwise but we are here to break it down for you in simple terms. Business in reality can thrive in downtimes. All just boils down to the survival of the fittest. The winners will choose to invest heavily in search engine marketing.
We are just providing you with a few reasons why you should continue with your SEO efforts:
- Generate revenue more easily
Businesses that have a good cash flow can thrive and haul through an economic crisis. Liquid cash is the best solution for businesses to survive in the middle of a state of emergency where the business is dwindling day after day.
Opt-in email lists are the best marketing strategy that provides a good ROI. The only problem is that you cannot buy a list online which provides a reliable stream of revenue.
Search engine marketing is the best way to create such a list which taps into the interests and demands of your consumers.
SEO also helps in reach the consumer when they are looking for something they need. Both paid and organic marketing will help during this period as the mindset of the consumers is constantly in a state of need.
If overall sales of your products and services is down because of the pandemic you can avoid making more losses by focusing your efforts and revenue on a strategic search engine marketing plan which will help you to reach those that are still in a buying mood. Search engine marketing helps generate a lot of sales and leads for your business.
You have to simply cut the queue and leapfrog to the front so that you can cash out when a buying decision is made by the consumers.
- Quantified Results
In times of budget crunch it’s always best to focus on consumers who have more buying motive than the ones higher up the funnel.
Search engine marketing helps you target only these customers. Furthermore it also helps you understand if your efforts are bringing back results or not. A quick glance at the analytics will provide you with a clear picture of the sales and leads procured from your SEO efforts.
Search engine marketing in its very nature is reactive. Competent search marketers know when exactly to tweak keywords in order to cater only those customers whose search has a higher purchase intent than others.
All that matters during a period of crisis is that you exactly know where your Ad dollars are being spent and how effective they are in terms of ROI.
- A person in need, search indeed
Just before the lockdown started we saw a wave of panic buying among the common mass. People started stocking up essentials and soon we found all the malls, markets and even the local shops had run out of essential items.
Scarcity of goods will be the new normal now. Since people will avoid going out for groceries on a daily basis and risk getting contaminated.
So it will be normal for consumers to search for scarce goods online. They will also search for alternatives. So if your business caters to this section and appears in search results then you can take advantage of the situation.
Capitalizing on SEO early will be the key. Keyword costs for scarce items will increase over time as the demand for them rises.
- Demand will never die
Since it’s not the end of humanity, demand for products and services will be there as always. Both paid and organic search engine marketing works best for serving those consumers with unquenchable needs and wants.
It takes only a few moments to setup and run a Google Ads Campaign. Though search engine marketing may not be a one solution for all problems but it works for most cases.
We would highly recommend focusing on search engine marketing now especially if you haven’t done so yet.
- Stability is just around the corner
Life as we know it may or may not get changed a little but things will stabilize soon. There may be a new normal around the world which we have to accept eventually. Though it may seem hard to digest right now but we humans have been known to adapt to situations and go on with our lives.
In this supposedly new world, search engine marketing will still be relevant maybe more than now. It will be one of the most effective ways to reach a potential consumer.
Those who will invest in search engine marketing now will reap the benefits in years to come. A small but wise decision now will help your business to pull through the tough times that are yet to come. Search engine marketing is the most reliable and effective way to market your business in this period of crisis.
So drop those second thoughts and get started now.